In 2020, the Austin Parks and Recreation Department asked Austin Parks Foundation to restore the mini train at Zilker Park. After surveying the public and hosting a naming contest, the name Zilker Eagle was chosen in honor of the first mini train at the park.
We worked with local design firm Frank & Victor to establish a new brand for the train. We worked with our PR firm and local partners for a city-wide brand reveal including the signs at El Arroyo, Paramount Theater, and Austin Hotel. The new train needed its own marketing suite including a new website, social media channels, email marketing, merchandise, and more.