Project Description

ZILKER EAGLE

WEBSITE DESIGN, SOCIAL MEDIA, BRAND REVEAL, EMAIL MARKETING, AND E-COMMERCE

Project Brief

In 2020, the Austin Parks and Recreation Department asked Austin Parks Foundation to restore the mini train at Zilker Park. After surveying the public and hosting a naming contest, the name Zilker Eagle was chosen in honor of the first mini train at the park.

We worked with local design firm Frank & Victor to establish a new brand for the train. We worked with our PR firm and local partners for a city-wide brand reveal including the signs at El Arroyo, Paramount Theater, and Austin Hotel. The new train needed its own marketing suite including a new website, social media channels, email marketing, merchandise, and more.

Deliverables

Once the branding was established, I was tasked with designing a brand new website and creating Facebook, Twitter, and Instagram profiles for the new mini train. I’m currently responsible for all marketing efforts around the train including email marketing, e-commerce, graphic design, and others. As we get closer to the train opening in Spring 2022, I will integrate a ticketing system to the current website.

  • Website Design & Development
  • Social Media Management
  • Email Marketing

  • Graphic Design
  • E-commerce
Web Design
Social Media Management
Email Marketing
Graphic Design
E-commerce

Results

While the Zilker Eagle hasn’t opened to the public yet, I’m very proud of the marketing efforts for the train thus far. We’ve seen almost 21,000 users on the website, 661 subscribe to our email list, and over 2,800 followers on our social media channels since the brand reveal in April 2021. Once the train is operating, we expect these numbers to jump dramatically.

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