Summary
Profile
28-year old digital marketing professional in Austin, TX with over 5 years of work experience including social media, SEO,graphic design, web design and development, and digital ads. I graduated from the University of Cincinnati with a bachelor’s degree in marketing. I’m passionate about helping brands find their voice through digital marketing and creative services!
Education
Bachelor’s Degree in Marketing
University of Cincinnati | 2012-2016
Work Experience
DIGITAL MARKETING MANAGER
Austin Parks Foundation
February 2019 – Current
I’m responsible for managing all digital marketing channels including website strategy and UX, site design and maintenance, content creation, social media management, video editing, paid social and digital advertising, email marketing, podcast hosting and production, search engine optimization, e-commerce management, and event support. In 2021, the organization took on restoring the mini train at Zilker Park. I designed and developed a brand new website, launched the social media channels, and now manage all digital marketing efforts for the new train.
DIGITAL MARKETING SPECIALIST
Lead to Conversion
April 2017 – February 2019
I was responsible for assisting the day-to-day execution of digital marketing campaigns and website design. I worked directly with account managers to implement specific campaign tasks for customers which included developing creative content, SEO integration, community management, graphic design, WordPress development, keyword research, and monthly analytics reporting.
WEB DESIGN & DIGITAL MARKETER
Grant Digital Design
January 2017 – Current
Grant Digital Design is the brand in front of my freelance services. I offer affordable web design, social media management, and graphic design solutions for small businesses, non-profit organizations, musicians, artists, and more. I’ve had the pleasure to work with clients in a wide variety of industries including restaurants, transportation and logistics, multiple ministries and non-profits.
Skills
WordPress Development
Website design and development,building landing pages, posting blogs,updating existing websites, and morefor businesses in a variety of industries.
Adobe Creative Suite
Over 5 years experience editing photos inPhotoshop, designing graphics in Illustrator,building wireframes in XD, audio productionin Audition, video editing in Premiere, and editing documents in Acrobat.
Paid and Organic Social Media
Creating and scheduling social media posts for Facebook, Twitter, Instagram, LinkedIn, and others. Paid social ad ideation and creation for Facebook, Instagram and LinkedIn. Analyzing and reporting social media KPIs.
UX, SEO and Blogging
Writing and optimizing blog posts and images, keyword research, UX experiments and enhancements based on traffic insights, link building, utilizing tools such as Hotjar,Google Search Console, and ahrefs.
Tools
- Adobe Creative Suite
- WordPress
- Sprout Social
- Mailchimp
Hubspot
- Google Analytics
- Google Ads
- Meta Ads Manager
- Zendesk
- Shopify
- YouTube
- Hotjar
- Anchor
- Canva
ahrefs